Marketers Are Winning BIG with This Simple Old-School Move
Summary
Welcome back to the Stupid, Simple Marketing podcast! In this episode, your hosts Bryan Fittin and Welcome back to the Stupid, Simple Marketing podcast! In this episode, hosts Brad Alexander and Bryan Fittin dive into the power of an old-school tactic that might sound almost retro—actually picking up the phone and calling your prospects, previous clients, and even business friends. While most marketers are busy chasing the latest digital hacks, Brad and Bryan challenge you to stand out in today's hyper-digital world by creating genuine, human connections, one phone call at a time.
You’ll hear real stories about overcoming awkwardness, tips for re-engaging old contacts, and even creative ways to add an incentive to get the conversation started. They don’t stop at just why calls matter, but get tactical, sharing scripts, mistakes to avoid, and clever ideas to spark meaningful conversations with the people who already know and love your business.
If you've ever struggled to cut through the digital noise, re-ignite past relationships, or simply "land the plane" in a sales call, this episode is for you. Grab your phone, and get ready to reconnect—marketing doesn’t get much simpler than this!
Show Notes
00:00 Introduction
04:47 The Impact of an Unexpected Phone Call
07:00 Reconnecting After Years Apart
12:58 Getting Started with Outreach
16:30 Valuing Time Through Thoughtful Gifts
19:41 Pipeline Management Insights
22:44 Authentic Connections Through Check-Ins
29:10 Custom Gifts for Client Connection
33:12 Closing Thoughts
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