What Happens When You Feed Your Own Writing Into AI?
Summary
Welcome back to the Stupid, Simple Marketing podcast! In this episode, hosts Brad Alexander and Bryan Fittin are joined by Jason Rutel, owner of Creative Nomads, for an insightful and practical exploration of how marketers, especially those in small or medium teams, can leverage AI to supercharge their workflows, create more authentic content, and keep up with the ever-changing digital landscape.
Today’s conversation is all about demystifying AI for marketers who are curious, cautious, or just overwhelmed by the hype. Jason walks us through the nuts and bolts of the most popular AI platforms, revealing what each does best and where they can fall short. We’ll break down the important concept of “feeding” AI with your past work to help it sound just like you, and discuss ways to use AI as a collaborative partner rather than a total replacement for your voice.
Additionally, Jason digs into how AI can integrate across tools like project management and CRM systems, automating repetitive marketing processes and freeing up your time for higher-impact work. Whether you’re getting stuck on how to prompt AI tools, worrying about the quality or security of automated content, or wondering how to scale your marketing impact without losing authenticity, this discussion is packed with actionable takeaways.
If you’re ready to make AI work for you, amplify your unique voice, and get more done with less stress, you won’t want to miss this episode. Listen today!
Show Notes
00:00 Introduction
04:27 Discussing AI Research Tools
08:40 Getting Comfortable Using AI
12:33 Understanding AI Context Windows
13:31 Testing AI’s Writing Capabilities
20:18 Creating Content Efficiently
25:24 Humanizing Brand Leadership Online
27:41 Managing Time Pressures
31:59 Closing Thoughts
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