Why most marketing fails and how to fix it with blake binns
Summary
Welcome to another episode of Stupid, Simple Marketing! Today, hosts Brad Alexander and Bryan Fittin sit down with Blake Binns, the founder of Good Advice, a growth-focused consulting company that helps small businesses stand out and make more money. In this episode, we dive deep into the world of content creation, with a special focus on podcasting as a practical content platform.
Blake draws on six years of experience posting consistent content and shares the real, unfiltered challenges and wins of building an authentic brand online. Together, the group discusses the realities behind flashy marketing promises, why committing to content is a long-term game, and the critical importance of building trust through authenticity rather than perfection.
Listen in for honest advice on choosing the right content channel, setting realistic expectations, and discovering why even the most niche audiences are worth showing up for—every single time. Whether you're flying solo in your business’s marketing efforts or just getting started in the podcasting game, you'll walk away with stupid, simple actionable steps to help your brand grow. Let's get into it!
Show Notes
00:00 Introduction
04:29 Content Strategies That Work
09:36 New Business Marketing Struggles
11:53 Scalability in Content Creation
14:28 Balancing Budget and Content Quality
17:20 How Building Trust Takes Consistence
22:22 The Importance of Committing to Your Voice
24:38 Start Easy, Focus on the Next Medium
Links
Bryan Fittin
